Posts Tagged ‘EvoSwitch’
This Blogpost was written by Eric Boonstra, MD of EvoSwitch
Although it is still a few years away, the mobile telecommunications industry is already abuzz with plans and visions for a 5G world. Slowly a picture is starting to emerge that promises to have deep impact on business models and the technologies that drive them. Many expect it to become the enabler of a truly connected world, of people and specifically, ‘things’.
The Internet of Things Enabler
As is often the case with new standards still in development, 5G means different things based on who you ask. Mobile operators, producers of hand sets, governments all have different interpretations. Sticking to specifics, these are some of the goals of 5G that are broadly supported and will have a big impact, especially on the Internet of Things (IoT):
Increased data volume
Faster data transfer speeds
More devices per square kilometer
When studying the above aspects of what 5G will bring, it’s clear to see that IoT has been at the center of the development. To start, 5G will enable file transfers that are 1,000 times bigger than under current 4G, without performance impact. Consider that currently, an Airbus A350 comes equipped with close to 6,000 sensors across its body and wings, generating a staggering 2.5Tb of data each day of flight. Its successor in the same A350 model due for commercial service in 2020 will have three times more sensors collecting data.
5G will reduce latency, mostly in the connection between the endpoint device and the base station it is connected to. This will enable (near) real time control of applications on the same network, or elsewhere connected via the Internet.
Faster data transfers have always be the most noteable improvement with each generation of mobile communications. For 5G, it will mean 1-10Gbps (topping out at an incredible 20Gbps) connections to endpoint devices in the field, more speed than most current fixed broadband Internet offers.
The amount of devices that can concurrently communicate with base stations is a very important feature of 5G, important for IoT applications. Some estimates come to one million devices per square kilometer. Imagine the impact on logistics, where now packages are scanned at intermittent hops in the delivery process, to packages that communicate independently about their exact location.
To close off the list, improved energy efficiency will mean an improved action radius for applications, giving applications bigger autonomy between charges.
The impact will be felt in all sectors of IT. Logistics, Robotics, Big Data, Business Intelligence, immediately come to mind and will all have an enormous opportunity to prepare for in the coming years. Ubiquitous broadband connectivity for millions of mobile endpoints, starting in major cities, transport hubs and highways and gradually finding its way to all corners of a truly interconnected economy.
Impact On Data Centers
This impact will most certainly be felt in the data center industry, seen as a primary benefactor of this oncoming tidal wave of data. To be sure, a big chunk will go straight to big public clouds, interconnected at Edge data centers like EvoSwitch. But for companies to analyze, and take real time decisions, many organizations will look to hybrid cloud deployments at those same data centers to compute and store part of the data at least in a secure, scalable and compliant fashion.
“We believe that data center operators that provide interconnected, scalable, compliant and secure environments for organizations to build and host their Hybrid IT environments, stand to gain from the opportunity that is the Internet of Things,” agrees Andy Lawrence, Research Vice President – Data Center Technologies & Eco-Efficient IT at 451 Research and writer of ‘5G: Innovation, disruption and opportunity ahead’.
Finally, the term ‘mobile endpoint’ seems apt. In a human-driven mobile world that focuses mostly on pulling data, i.e. downloading content to a smart phone or tablet, the term has evolved from mobile phone to handheld device and we are now at ‘endpoint device’, but it still puts human control central. Under 5G, we will talk more of mobile endpoints, because SIM cards will appear everywhere and quickly overtake us as the prominent users. Who controls those SIMs, and whether they will be reprogrammable or not, will also play an important part in the enablement of the Internet of Things in the years to come.
Eric Boonstra, MD EvoSwitch
Download the complimentary 451 Research report here.
As a data center server provider, innovation in energy management is a key distinguisher. Reducing energy consumption is a main driver not only from a corporate responsibility point of view, but also from a competitive angle. The modular data center design at EvoSwitch has proven to be a true winner when we look at reduction of energy consumption. The main contributor is the reduction of power that is required for the adiabatic cooling system in use.
Besides the technical innovation on the cooling units, tight management of capacity and load distribution helps to bring down the PUE values even further. Optimizing the load per data center module quickly brings down the load to a required optimum for our cooling systems. To achieve this, daily monitoring and analyzing is vital.
We are aware that data center providers consume a lot of energy. Therefore, it is also essential to look at the type of energy that we are using. The power requirement at EvoSwitch is catered by sustainable resources based on hydroelectric power and wind energy. Certificates by our electricity supplier guarantee that electricity is generated from renewable sources, thus reducing our carbon footprint.
As the demand for power from data centers will continue to grow, we at EvoSwitch strongly feel it is our responsibility to focus on energy management and innovation. The fact that we have done so for the last 7 years provides us with a great competitive edge. The more energy efficient we are, the less we impact our environment, and the less our customers pay for their energy bills–creating way for a win-win situation for all.
Tomorrow and friday, New York-based artist Tyler Coburn is reading from his latest novel I’m that angel at EvoSwitch AMS1.
Why did you chose EvoSwitch?
In a way, the real question is, “Why did EvoSwitch choose me?” I’m that angel is borne of an interest in facilitating access for guests to the material locations that store many parts of their online selves. Practically, this entails a relatively unusual collaboration with a colocation company, allowing for an on-site reading and facilities tour. Given the unusualness of the project, and the security considerations entailed in data storage, it has been difficult to solicit even a response from most companies. EvoSwitch, however, has proved incredibly receptive to my project, in seeming recognition of the value and timeliness of generating artistic responses to the growing number of data centres.
What is your point of view on the role data centres play in modern/21st century life?
I’m that angel comprises a book and a series of sited events. I began writing the text at a moment when “the cloud” was entering colloquial use in the United States. Friends and colleagues would bandy the term about in conversation, often later confessing that they did not, in fact, understand its significance. Was it the latest metaphor for communications media – the aether of our era? Or did it denote a new structure of distribution and storage for the data parcels we call our own? In researching this term and learning about data centres, I came to realize how greatly this symbol belied the concreteness of the Internet; rather than raining bits of information on the earth, our cloud is actually tethered to various sites throughout the world.
It seems to be the condition of many ages to both imagine fictional futures and be unable to see beyond the ubiquitous technologies of their own. I cannot imagine a world beyond data centres, but only the environmental, architectural and security issues that will inform their evolution. My project’s modest contribution, then, is to call a cultural public’s attention to these sites and these issues – to remind that that the virtual is not disconnected but rather materially enmeshed in our daily lives.
EvoSwitch: The Next Generation Datacenter jettisons five commemorative photos to mark fifth birthday
Photos of the crew reveal day-to-day working of the carbon neutral datacenter
EvoSwitch: The next generation, carbon-neutral datacenter has released five images of its crew protecting Earth from harmful Co2.
Please note: This release is also available in Klingon.
Captain’s log extract: Eric Boonstra (MD)
It’s been five years since we embarked on our mission to be the most sustainable, carbon-neutral datacenter in the Netherlands. As I reflect on the datacenter’s rapid expansion, it’s clear that EvoSwitch needs to continue to:
Our crew will continue to support the Green Grid, an organization with 175 members,which develops technical and educational tools to improve the efficiency of datacenters, the Climate Neutral Group and GreenIT, a consortium that supports international initiatives that advance green IT. Our science officer (technical manager), Jan Wiersma also serves as a board member, director and elder of EMEA Datacenter Pulse, the largest non-profit fleet of end-user datacenters.
Power Usage Efficiency is a tremendously important term when talking about servers. You’ve heard us talking about it, you’ve seen our articles about it, you know it’s what makes us competitive. But in order to take it to another level we’ve started something new at EvoSwitch….
Together with TNO and many other partners, we have started working on a project which can be found when Googling the term Flexiquest. So, what’s it all about? Flexiquest examines the effects of managing demand for all parties in the energy value chain: producers, trading partners, (regional) grid administrators as well as the end users. Flexiquest is working toward business models that will enable all the parties in the chain to determine what more sustainable energy will mean for them specifically. “To what extent can we make the demand for energy more flexible?”, “What does more sustainable energy mean for the regional electricity transmission system operators in terms of grid transmission and the costs involved?”, and “What does more sustainable energy mean for the tariff that end users pay?” All these questions play an important role in this regard.
The EvoSwitch Green Fan: Helping businesses demonstrate corporate environmental responsibility to their stakeholders through ICT
We use the latest technology to reduce our energy use, from minimizing hot-spots to motion-sensor lighting, and do everything we can to make a significant, positive contribution to a climate-neutral environment. All these innovations together enable us to be a 100% carbon-neutral datacenter. But we’re not the only ones – many of our customers have the same sentiment, and as a result have begun to form a collective of like-minded organizations. These businesses are committed to corporate environmental responsibility and are working towards helping to reduce the 4.3 million tonnes of CO2 emissions that Europe generates each year. This is a huge figure and given that the IT industry accounts for 2% of global CO2 emissions – as much as global air traffic – it’s vital that we support our customers in working towards these targets.
Amsterdam, January 10 2012 – EvoSwitch Datacenter has today officially been added to the list of colocation providers with an AMS-IX Point of Presence (PoP). In addition to being an AMS-IX collocation connecting with multiple 10GE, EvoSwitch will be the first datacenter of its kind for which AMS-IX uses a single 100GE backbone connection.
EvoSwitch, who became an AMS-IX reselling partner in 2010, already has connected numerous networks and built a solid reputation and experience in the interconnection market. The state-of-the-art and energy-efficient site has 10,000 m² of space and is located in the Amsterdam region, with close proximity to the main airport of the Netherlands. Today, EvoSwitch serves more than 35 regional carriers and thousands of hosting, telecom, IT and enterprise customers.
There are many different steps we take here at EvoSwitch to help our customers get their datacenter service up-and-running, from the initial consultation right through to installation, always supported by our friendly customer service team.
At EvoSwitch, delivering a quality colocation service is dependent on the requirements of the individual customer. All our customers have different IT requirements; from financial services customers that look for certification and reliability, to hosting providers that want strong, quality bandwidth and enabled flexibility.
This process of identifying customer requirements starts with an initial consultation to really get under the skin of what the customer is looking for in terms of their IT environment. We make every effort to get to know the companies we work with, and draw on our experience to support our recommendations. We ideally like to invite new customers to visit our datacenters for an initial face-to-face meeting; this helps engagement with the process and allows customers to raise any questions or queries first hand.
An example of this process is the consultation that took place between EvoSwitch and Codemasters, the developer and worldwide publisher of entertainment software. When Codemasters appointed EvoSwitch, our first step was to invite them to our datacenter in Haarlem for a face-to-face meeting, where we had a chance to ask Codemasters everything we needed to know about their infrastructure requirements. We soon learnt that these requirements were hugely influenced by the demands of gamers, and therefore included features such as a reliable uptime, connectivity and redundancy.
Gartner will open its doors to the latest Gartner Data Center & IT Operations Summit next Monday and Tuesday 28th & 29th November). This is one of the most prestigious and well-known IT conferences out there, discussing up-to-the-minute emerging technology including cloud computing, fabric computing networking, outsourcing and virtualization.
The conference looks at the opportunity these disruptive and revolutionary technologies bring to datacenter professionals.
We, at EvoSwitch, will be interested to take key learnings from the summit and compare it to our own practices – to find out more about these opportunities, emerging trends and how they will impact our datacenters and strategy.
As you know, we are always looking for ways in which to make the lives of our customers easier and staying on top of the latest industry insights will ensure we do that. Were always keen to hear your thoughts on new technologies, so if you have any questions or comments or even if you would like to visit us all here at EvoSwitch please feel free to get in touch!
Here at EvoSwitch we are very proud to officially be a 100% carbon-neutral datacenter. We know that its really important to our customers that we do everything we can to minimize our energy-usage and keep our carbon footprint as low as possible, as highlighted by our Green Fan Program.
These datacenter values are central to the Green Data Center Conference, which takes place this week from 25th 27th October. Held in London, the conference addresses issues and trends affecting green datacenters across Europe. It provides attendees the chance to connect with leading datacenter and IT executives across the three-day program of workshops, presentations and networking receptions. Offering a unique opportunity for the datacenter industry, the conference will bring together industry spokespeople and corporate delegates to address the latest environmental trends and considerations affecting datacenters today, such as power usage, cooling, and modular building.