Posts Tagged ‘Colocation’
Internet of Things (IoT) is too big for traditional data processing solutions. Edge analytics may be the key to exploiting the oceans of data it generates. Identifying critical data sets and processing them close to source will be critical to the success of new services, and for speed and compliance it is likely that a lot of this analysis will take place in edge data centers.
Patrick van der Wilt, Commercial Director, EvoSwitch
Here Comes the Flood
According to Gartner, IoT will include 26 billion devices by 2020. Organisations in virtually every industry are using these devices to drive higher levels of efficiency, reduce costs, generate new revenue, and understand customers at more granular levels. However, not all of these organisations are prepared to deal with the deluge of data they will bring. The huge amount of data streaming from IoT could easily saturate datacenter networks, storage and processing capacity.
Enter Edge Analytics. An increasingly popular way of addressing these challenges is to put automated, intelligent analytics at the edge — near where the data is generated — to reduce the amount of data and networking communications overhead. Data that falls within normal parameters would be ignored or routed to lower cost storage for archival and regulatory reasons, while that which falls outside the norm could trigger an alert and be sent to a primary data platform for further analysis.
Islands of Data
A section of this compute, storage and analysis could take place in the Cloud – for instance via specialist machine data analytics firms like Splunk or Sumo Logic. But for a lot of organisations the data will need to be processed closer to source (and faster) in specialist edge data centers such as EvoSwitch facilities. This applies in particular where companies don’t want any of the compliance headaches of manipulating private customer data in the cloud.
The Prize on the Horizon
Enterprises who do not have a clear Big Data strategy by now need to get a move on. Recent research indicates that the majority of Fortune 1000 firms now have at least one instance of big data in production – twice as many as in 2013 – and over half are creating new senior data-specific roles, in particular that of Chief Data Officer.
At the service provider end the prize is even bigger. Cisco claim that in what they call the ‘Internet of Everything’ there is $4.6 trillion of ‘value at stake’. Whether or not you would go that far, the prize for the winning data processing solution will be huge, and all the leading players are forging ahead with their offerings. SAP are evolving their HANA database solution; Cisco has bought Cologne-based edge analytics specialist Parstream; Dell continue to work with Intel on their IoT Labs and IoT Gateway servers, and IBM and HP are both investing heavily.
The greatest prize will undoubtedly be in the interoperation of IoT networks; where one dataset meets another and they generate something new and valuable. Today there are plenty of networks of data, but they don’t talk to each other. Edge analytics -whether they take place in edge data centers or in the cloud – will be the key to realizing this value.
Information Week: Edge Analytics An Antidote To IoT Data Deluge
Information Week: Big Data Goes Mainstream: What Now?
EvoSwitch Commercial Director Patrick van der Wilt has more than 13 years of commercial experience in the data center market, having worked with TelecityGroup and IO. The success of his sales and marketing strategies is dependent on profound market understanding and insights into the implications of the latest commercial trends. View full bio
EvoSwitch is the preferred IT gateway to collocation services to customers from all over the world. Recently we welcomed Huawei Technologies as a new customer to our AMS1 data center in the Amsterdam region.
Huawei Technologies, with its global headquarters in Shenzhen, China, is a leading telecom solutions provider. Through continuous customer-centric innovation, Huawei has established end-to-end advantages in Telecom Network Infrastructure, Application & Software, Professional Services and Devices. With comprehensive strengths in fixed network, wireless and IP technologies, Huawei has gained a leading position in the All-IP convergence age.
Huawei’s products and solutions have been deployed in over 100 countries and have served 45 of the world’s top 50 telecom operators, as well as one third of the world’s population. We sat down with Paul Broekhuizen, Sales Director at Huawei Technologies Europe, to find out why Huawei chose EvoSwitch, and how they leverage carrier-neutral and multi-tenant data center solutions as a building block in their own solutions portfolio.
Could you tell us something about Huawei and its product service portfolio?
“We provide independent, controllable IT infrastructure with high security and reliability, such as servers, storage devices, networks, security systems, and cloud computing, to ensure the security of policing of data sharing, service synergy and provide reliable services.” says Paul Broekhuizen. “Huawei is the only vendor that provides an end-to-end cloud DC solution, covering servers (entry-level, mid-range, and high-level), storage systems, network devices, and security devices. It also includes the Huawei-developed virtualization platform and converged management of a cloud DC.” Could you describe Huawei’s selection process for
EvoSwitch and why Huawei decided to collocate at EvoSwitch?
Huawei has a very strict selection process for its partners with whom we work together in building solutions for our customers. EvoSwitch’s strong focus on sustainability and renewable energy sources, their flexibility in providing us the space and 24×7 support we require are but some of the reasons that drew us to EvoSwitch. As we are already actively serving customers out of the AMS1 data center, we have the first proof in hand that we made the right choice.
What type of customers will you serve from EvoSwitch’s data center?
“At our core, we are a hardware vendor, that builds solutions out of our own range of products. In some cases though, our customers ask of us to manage the designed solution. We rely on our partners to bring the specific parts together we do not have in-home as a service. EvoSwitch’s AMS1 data center is key, because it is where we build and our partners manage these bespoke solutions for our customers.”
What are Huawei’s primary goals for 2014 in working with EvoSwitch?
“We’re looking to expand the relationship with our current partners and move end users on request from their private environment into the EvoSwitch AMS1 data center. We’re also focused on providing Disaster Recovery environments for our customers. At the same time, we are growing our relationships with European hosting providers to help them build cloud environments based on OpenStack.”
What is your long-term data center strategy? “We see the following major trends in the future of the corporate data center: We see increased demand for what we refer to as Virtualized Elastic Resources, the continued move to virtualize servers and the beginnings of private cloud environments and away from SANs. We see being low-carbon and energy efficient more and more as a hard requirement for our hardware that goes into the data center. We expect that Intelligent Unified Management and Control will become a hot topic, as IT infrastructure will grow to support growing sets of data across various systems and more and more public or hybrid clouds. To close, we see that the growing need and demand for standards-compliant security will make it more difficult for Enterprise customers to maintain their data centers in-home in some cases. This will create a shift towards the neutral, multi-tenant data centers that have been built around strict certifications and standards.”
As a data center server provider, innovation in energy management is a key distinguisher. Reducing energy consumption is a main driver not only from a corporate responsibility point of view, but also from a competitive angle. The modular data center design at EvoSwitch has proven to be a true winner when we look at reduction of energy consumption. The main contributor is the reduction of power that is required for the adiabatic cooling system in use.
Besides the technical innovation on the cooling units, tight management of capacity and load distribution helps to bring down the PUE values even further. Optimizing the load per data center module quickly brings down the load to a required optimum for our cooling systems. To achieve this, daily monitoring and analyzing is vital.
We are aware that data center providers consume a lot of energy. Therefore, it is also essential to look at the type of energy that we are using. The power requirement at EvoSwitch is catered by sustainable resources based on hydroelectric power and wind energy. Certificates by our electricity supplier guarantee that electricity is generated from renewable sources, thus reducing our carbon footprint.
As the demand for power from data centers will continue to grow, we at EvoSwitch strongly feel it is our responsibility to focus on energy management and innovation. The fact that we have done so for the last 7 years provides us with a great competitive edge. The more energy efficient we are, the less we impact our environment, and the less our customers pay for their energy bills–creating way for a win-win situation for all.
Amsterdam, January 10 2012 – EvoSwitch Datacenter has today officially been added to the list of colocation providers with an AMS-IX Point of Presence (PoP). In addition to being an AMS-IX collocation connecting with multiple 10GE, EvoSwitch will be the first datacenter of its kind for which AMS-IX uses a single 100GE backbone connection.
EvoSwitch, who became an AMS-IX reselling partner in 2010, already has connected numerous networks and built a solid reputation and experience in the interconnection market. The state-of-the-art and energy-efficient site has 10,000 m² of space and is located in the Amsterdam region, with close proximity to the main airport of the Netherlands. Today, EvoSwitch serves more than 35 regional carriers and thousands of hosting, telecom, IT and enterprise customers.
There are many different steps we take here at EvoSwitch to help our customers get their datacenter service up-and-running, from the initial consultation right through to installation, always supported by our friendly customer service team.
At EvoSwitch, delivering a quality colocation service is dependent on the requirements of the individual customer. All our customers have different IT requirements; from financial services customers that look for certification and reliability, to hosting providers that want strong, quality bandwidth and enabled flexibility.
This process of identifying customer requirements starts with an initial consultation to really get under the skin of what the customer is looking for in terms of their IT environment. We make every effort to get to know the companies we work with, and draw on our experience to support our recommendations. We ideally like to invite new customers to visit our datacenters for an initial face-to-face meeting; this helps engagement with the process and allows customers to raise any questions or queries first hand.
An example of this process is the consultation that took place between EvoSwitch and Codemasters, the developer and worldwide publisher of entertainment software. When Codemasters appointed EvoSwitch, our first step was to invite them to our datacenter in Haarlem for a face-to-face meeting, where we had a chance to ask Codemasters everything we needed to know about their infrastructure requirements. We soon learnt that these requirements were hugely influenced by the demands of gamers, and therefore included features such as a reliable uptime, connectivity and redundancy.
A big hello and welcome from the EvoSwitch team. As you may expect, we are very excited about the launch of our new website, so let me give you a quick run down of where we are and the reasons behind the new site launch. Beyond the new look and feel, the new platform really underpins our business growth strategy to make our products and services more accessible to visitors throughout the EU and globally.
We are living in times of quick change and innovation; communication is changing with services such as Twitter, WhatsApp and Ping, knowledge is at our fingertips with blogs and wikis used worldwide, and Cloud computing is giving us access to computer resources using a mouse click and a credit-card. This pace of innovation can also be seen in data center design. I believe we have seen more innovation in data center infrastructure in the past five years than we did the previous 15. A lot of this innovation is driven by the mega-service operators; delivering these cloud and social media services.
Welcome, we are glad you paid us a visit! We are very proud to announce that EvoSwitch Next Generation Datacenters will be a part of the world of Blogging as of today. EvoSwitch is soon to have a brand new website, and we are convinced that this isnt complete without a brand new blog.