EvoSwitch

Xi: Europe starts with The Netherlands

XI

Last pages of the text of Xi Jinping’s public address
Kysia Hekser / NOS
Chinese President Xi Jinping hopes that The Netherlands will continue to lead the way in the relations between China and the European Union. He made the comment at a state banquet hosted by King Willem-Alexander at the Royal Palace in Amsterdam. “Relations with Europe rank highly on our diplomatic agenda”, Xi said, who views The Netherlands as a gateway. “This is why I decided to start my journey to open the doors to Europe right here.”

Dreams

King Willem-Alexander said he was “particularly delighted” to welcome Xi. He referred to the Burgerzaal (Citizen’s Hall) inside Amsterdam’s former town hall, which was the setting for the banquet, as ‘The Great Hall of the People’, in reference to the eponymous Hall in Peking. At the time the town hall was built, The Netherlands was already fascinated with China, a fascination which the King affirmed continues to exist to this very day. “The world needs China”, the King spoke. “Last year you called on the people of China to be unafraid to dream, to make their dreams come true and to lend the nation new strength together. The Kingdom of The Netherlands, viewed by some people in your country as the kingdom of innovation, is happy to contribute to the accomplishment of these dreams!”

Keukenhof

Willem-Alexander and the Chinese President will meet again tomorrow morning at a Dutch-Chinese business forum in Noordwijk and at a meeting inside the Keukenhof. On Sunday, the President will also meet Prime Minister Mark Rutte.

 

Source: www.nos.nl, Xi: Europa begint bij Nederland, Saturday 22 March 2014, 22:23

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EvoSwitch USA Completes Open-IX Certification For Virginia Data Center

EvoSwitch USA has received Data Center Technical Standards certification for its WDC1 data center in Manassas, VA. The certification is awarded by the Open-IX Association, an Internet community-derived effort to improve the landscape of Internet peering and interconnection in the United States.

“We are very pleased to receive recognition from Open-IX for our data center operations in Virginia,” said Eric Boonstra, EvoSwitch USA President. “Not just for meeting the strict technical standards, but also for our approach to neutral interconnection and willingness to partner with outside, neutral and distributed Internet Exchanges like we do with LINX NoVA here in Virginia. We were the first data center operator to introduce the European ‘style’ Inter Exchange (IX)in the USA and  to announce our partnership with LINX NoVA,. We firmly believe that for our customers to have choice, we cannot tie them to interconnection services only available in our data centers. We are already seeing increased demand for colocation services since LINX NoVA went live inside our facility.”

OIXA_certified_2

Open-IX encourages the development of neutral and distributed Internet Exchanges in North America while promoting uniform, cost-efficient standards of performance for interconnections backed by the Internet community. The association aims to promote common and uniform specifications for data transfer and physical connectivity and improve IX performance by developing criteria and methods of measurement to reduce the complexity that restricts interconnection in fragmented markets.

“EvoSwitch USA joins an elite and growing list of DC OIX-2 data centers in the Northern Virginia Market,” comments Barry Tishgart, Board Member of the Open-IX Association.  “Certification is achieved through a thorough peer-reviewed process, we welcome EvoSwitch USA to the Open-IX standards.”

Open-IX created the Data Center Technical Standards to establish a recommended standard for Data Centers to support an Internet Exchange (as defined by the Open-­IX IXP Technical Standards). The standard also provides guidance for acceptable exceptions for pre-existing facilities.

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Focus on Energy Management

As a data center server provider, innovation in energy management is a key distinguisher. Reducing energy consumption is a main driver not only from a corporate responsibility point of view, but also from a competitive angle. The modular data center design at EvoSwitch has proven to be a true winner when we look at reduction of energy consumption. The main contributor is the reduction of power that is required for the adiabatic cooling system in use.

Besides the technical innovation on the cooling units, tight management of capacity and load distribution helps to bring down the PUE values even further. Optimizing the load per data center module quickly brings down the load to a required optimum for our cooling systems. To achieve this, daily monitoring and analyzing is vital.

We are aware that data center providers consume a lot of energy.  Therefore, it is also essential to look at the type of energy that we are using. The power requirement at EvoSwitch is catered by sustainable resources based on hydroelectric power and wind energy. Certificates by our electricity supplier guarantee that electricity is generated from renewable sources, thus reducing our carbon footprint.

As the demand for power from data centers will continue to grow, we at EvoSwitch strongly feel it is our responsibility to focus on energy management and innovation. The fact that we have done so for the last 7 years provides us with a great competitive edge. The more energy efficient we are, the less we impact our environment, and the less our customers pay for their energy bills–creating way for a win-win situation for all.

_O3A2127 kopie¦êren

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Tyler Coburn reading at EvoSwitch 6 and 7 June

Tomorrow and friday, New York-based artist Tyler Coburn is reading from his latest novel I’m that angel at EvoSwitch AMS1. 

Tyler Coburn:

Why did you chose EvoSwitch?

In a way, the real question is, “Why did EvoSwitch choose me?”  I’m that angel is borne of an interest in facilitating access for guests to the material locations that store many parts of their online selves.  Practically, this entails a relatively unusual collaboration with a colocation company, allowing for an on-site reading and facilities tour.  Given the unusualness of the project, and the security considerations entailed in data storage, it has been difficult to solicit even a response from most companies.  EvoSwitch, however, has proved incredibly receptive to my project, in seeming recognition of the value and timeliness of generating artistic responses to the growing number of data centres.

What is your point of view on the role data centres play in modern/21st century life?

I’m that angel comprises a book and a series of sited events.  I began writing the text at a moment when “the cloud” was entering colloquial use in the United States.  Friends and colleagues would bandy the term about in conversation, often later confessing that they did not, in fact, understand its significance.  Was it the latest metaphor for communications media – the aether of our era?  Or did it denote a new structure of distribution and storage for the data parcels we call our own?  In researching this term and learning about data centres, I came to realize how greatly this symbol belied the concreteness of the Internet; rather than raining bits of information on the earth, our cloud is actually tethered to various sites throughout the world.

It seems to be the condition of many ages to both imagine fictional futures and be unable to see beyond the ubiquitous technologies of their own.  I cannot imagine a world beyond data centres, but only the environmental, architectural and security issues that will inform their evolution.  My project’s modest contribution, then, is to call a cultural public’s attention to these sites and these issues – to remind that that the virtual is not disconnected but rather materially enmeshed in our daily lives.

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Partner Spotlight: Qi ict

In order to deliver the best possible service, EvoSwitch works with various IT partners, including IT infrastructure specialist Qi ict – with whom we’ve been working successfully for over two years.

We recently caught up with Rik van Winzum, Qi ict’s director of strategy and businesses development, to discuss the partnership. 

Rik, tell us a bit more about Qi ict.
Rik: “As a system integrator we operate in areas of storage, security, networks and connectivity. We integrate solutions from different manufacturers into one overall offering and provide solutions to companies in various sectors, such as the pharmaceutical and healthcare industries, the public sector and the broadcasting sector.

“Our motto is ‘Living Uptime’. Every activity within our organization is focused on ensuring the highest possible uptime of our customers’ IT infrastructures. We make sure that our customers’ equipment is always up and running and that we have spare equipment which can be rolled out on location whenever needed. In the case of a technical fault, we transfer the configuration of the equipment at the time of the fault to the spare equipment. As a result, we’re able to minimize down-time for our clients.”

How did your partnership with EvoSwitch come into being?
Rik: “For our services we require data centers with high uptime. We came into contact with EvoSwitch two years ago when looking for an alternative data center location for one of our customers. The AMS1 data center of EvoSwitch in Haarlem was very conveniently located for that customer and at the time, EvoSwitch happened to be looking for partners in the field of system integration as well. We were very impressed by the size of the halls, EvoSwitch’s portfolio and the green characteristics of the company during our first tour through the data center.

“We’re very aware that green entrepreneurship is becoming increasingly important. For example: a client of ours recently chose one particular solution because of its highly efficient equipment, which consumes very little energy.”

Which factors are important for you when choosing a data center?
Rik: “We offer our customers ‘twin data center structures’, which means we offer them an alternative location if any faults occur in their own data center. Thus, the uptime of a data center is an essential pre-condition for us. On top of that, the location is important because we offer our services including fiber. The longer the fiber, the more expensive the link. Therefore, it’s important that the primary data center is not too far from the secondary data center.

Furthermore, EvoSwitch is a very friendly partner to do business with and has all the important certificates, such as the NEN, PCI and ISO certificates. For some of our customers, these certificates are required in order to be able to do business. EvoSwitch ensures that all quality and security requirements are met.”

What are the results of your collaboration so far?
Rik: “Several leads have come to us via EvoSwitch, and vice versa. Our experience has been that our customers are sold on EvoSwitch just as quickly as we were when they visit the data center. One example of a client whom we’ve been able to welcome thanks to EvoSwitch is, a leading supplier of heating equipment and installation material with over 50 facilities throughout the country. In many cases, customers experience faults and suffer down-time before they opt for a twin data center structure. This particular customer however, decided to work on their disaster recovery scenario proactively.”

What makes the twin data center structure so profitable?

Rik: “We have noticed a shift in the general trend surrounding the availability of infrastructures with the arrival of flexible working: availability of IT infrastructure is becoming increasingly important and more and more companies demand 24/7 access to their data. With a twin data center structure, companies are working towards a situation in which they can switch from their primary to their secondary data center in real time. In order to guarantee such high uptime, you need a reliable partner.”

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EvoSwitch helps the Quanza ISP Kart Competition go Carbon Neutral

The Quanza ISP Kart Competition, to be held on Saturday 23rd March 2013, uses various energy sources to power the activity of the event sponsors and the karts themselves. Prior to the event, EvoSwitch approached the event coordinators to address the event’s carbon footprint. To make it more sustainable, EvoSwitch offered to offset the carbon footprint of the competition.

Energy importance: Sector-wide
“The Quanza ISP Kart Competition was established as a networking event for the ISP sector, a sector which is linked to the data center industry, with an equally high dependence on energy and high power requirements,” said Eric Boonstra, Managing Director at EvoSwitch. “We believe energy efficiency to be of sector-wide importance and therefore think a networking event should not only be successful in bringing together those with mutual interests but also in terms of minimizing the impact on the environment”.

Simple
Furthermore, EvoSwitch wanted to demonstrate how easy it can be for any company to address its carbon dioxide emissions: “for example, by opting for energy-efficient servers or by looking at how you deal with data that is only occasionally being accessed” said Boonstra.

‘Footprint’
A carbon footprint is an ecological footprint that can be expressed as a number. This figure shows how many square meters biologically productive land and water area is used to attain a certain level of consumption and to process the associated waste of this consumption. The number can be calculated per country for a whole year, but also per family, company, product or activity.

Compensation
“The calculated carbon footprint can then be compensated through certain companies, such as the Climate Neutral Group – an organization EvoSwitch works with,” explains Boonstra. “These agencies typically ensure that the money donated to offset carbon dioxide emissions are used to invest in sustainable energy projects like biogas and renewable energy.”

Certificate
EvoSwitch carried out extensive calculations ahead of the kart competition to determine the amount of additional carbon dioxide emitted due to the event. “We included the transport of all 800-1000 participants to and from the event, assuming the average travel distance would be 150 kilometers back and forth (and included the consumption of lots of food and drink into the equation). This allowed us to arrange for the entire event to be carbon neutral, not just the racing part. Our partner which executed the calculation and ensured the compensation of emissions gave us a special certificate of carbon neutrality for the event. As such, the Quanza ISP Kart Competition is able to be label itself as a carbon neutral event.”

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The evolution of datacenter design

What is it that clients want from a datacenter? Well, that’s entirely dependent on the client. Connectivity and uptime are always important to every customer, and any service has to come at the right price. The ecological impact and desire to be carbon neutral is also a key factor for a client’s choice of datacenter. There is an array of eco-friendly datacenters where power usage effectiveness (PUE) is decreasing rapidly, but the industry average is still around 2.0.

 

The problem is most datacenters are old, and updating these buildings is costly and complicated for both the datacenter and its clients.  But new build datacenters are introducing more and more innovative design to help reduce PUE, a consequential fall out cost for the client. Innovative design and investment in research and development is vital for the industry.  Here are a few things to look out for if you’re in search of a new, sustainable datacenter.

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Power and Cooling in the Datacenter

Datacenters are notoriously power hungry. What might surprise you to learn is that the most power-hungry element of the typical datacenter is not the servers at all – but the cooling systems that are needed to prevent the servers from over-heating.

In recent years, as servers have increased in capacity and speed, the amount of heat generated has increased massively. This means datacenters need to work harder than ever to maintain an optimum temperature.

Datacenters need to offer these high-capacity, fast servers to meet customer demand, but using this technology creates real issues around energy consumption and efficiency. First and foremost, in many cases, is the issue of cost – powering cooling systems is expensive, so anything a company can do that reduces the need for cooling has to be a good thing.

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EvoSwitch – putting the power back into your servers

Power Usage Efficiency is a tremendously important term when talking about servers. You’ve heard us talking about it, you’ve seen our articles about it, you know it’s what makes us competitive. But in order to take it to another level we’ve started something new at EvoSwitch….

Together with TNO and many other partners, we have started working on a project which can be found when Googling the term Flexiquest. So, what’s it all about? Flexiquest examines the effects of managing demand for all parties in the energy value chain: producers, trading partners, (regional) grid administrators as well as the end users. Flexiquest is working toward business models that will enable all the parties in the chain to determine what more sustainable energy will mean for them specifically. “To what extent can we make the demand for energy more flexible?”, “What does more sustainable energy mean for the regional electricity transmission system operators in terms of grid transmission and the costs involved?”, and “What does more sustainable energy mean for the tariff that end users pay?” All these questions play an important role in this regard.

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springtime offer – EvoSwitch


EvoSwitch sales offer

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